As we have been writing in articles and content on our social networks, Google seeks to give the user a good answer to their question.
This good response is what is called in the sector as valuable content, broad, with quality, and added value for the user. As well. Thin content is it’s opposite; that is, content that does not add any value to the user.
And how does Google know if the content is good or bad? Google spiders know everything. They just have to track how much time the user spends on the page and what is the interaction it generates in that time.
If it’s good content, not only will it stay longer, but it will browse more service or content pages, increasing the page depth index. And this, Google, takes it as a symptom that this page contributes value to the user and does not pull SEO positioning strategies that no longer work like click-baiting.
Thin Content Types
On the internet, you will find many articles on this obstacle to your organic positioning; However, they are wrong in defining the types of “poor” content that can ruin your web project, be it an online store or a corporate page are.
Auto-Generated Content Automatically
In this world, they are known as spined texts and are characterized by mixing phrases, without much sense, or logic, and they seem to have minimal modifications to other texts with simple changes as synonyms for the main keywords and long tail.
Have they ever proposed it to you? Maybe you didn’t even know what the Seoindecent proposition was. And this is one of the strategies used in Black Hat SEO: pyramid-type links (the famous Tier).
The relative error in thin content affects you when this strategy is proposed for the important project and with this type of non-original content.
Google knows almost all the tricks SEOs use to win the game of chess. And in this case, it penalizes you.
How to avoid it? We must clarify that the pyramid links strategy if properly executed, prioritizing content, user experience, and quality links, is suitable for many e-commerce projects and service delivery websites.
For this type of Thin Content, Google developed an entire algorithm; Your name will sound familiar to you: Google Panda.
In effect, this friendly animal has become the nightmare of all SEOs who were guilty of bad habits and bet their clients’ web positioning strategies on duplicate or stolen content.
This is not only a violation of international copyright regulations, but for Google, this law of least effort is punishable (big hit).
Therefore, if your SEO is professional, it will invest in original content; Yes, the one in which if you use anti-plagiarism tools, you get 100% originality.
What Happens To Short Content?
This is one of the most common questions: do I have to publish content of more than 2000 words to position the page? It depends. Not all extensive content is good content; sometimes, it is better to write a little poorly, to contribute, be fresh, and, above all, original, with an adequate optimization -and not the repetition as parrots of the keyword to position-, and not wills that someone with insomnia.